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How to Diversify Your Real Estate Portfolio

System - Thursday, December 14, 2023
Property Management Blog

As a real estate investor, diversifying your portfolio is crucial to manage risks and maximize returns. This is Investing 101. However, when it comes to diversifying a real estate portfolio, the options and the opportunities can sometimes seem a bit overwhelming. 

We work with investors to create safe, diverse, and profitable portfolios of properties, and here’s what we can tell you: Investing in different property types with varying characteristics can help you hedge against market volatility and gain exposure to different markets. However, diversification requires a good understanding of the local real estate market, knowledge of different investment strategies, and access to resources and expertise. 

Here are the best practices and tips that we frequently share with investors who are looking to earn more and spend less by diversifying what they hold.

Create Investment Goals and a Strategy

Before you start diversifying your real estate portfolio, you must establish a clear investment strategy and specific goals. This will help you determine which property types and markets are suitable for your: 

  • Existing portfolio 

  • Risk tolerance

  • Return expectations

There are a few different investment strategies that you can use to diversify your portfolio, such as value-add, growth, income, and hybrid. 

  • Value-add strategies involve investing in properties that need improvements or upgrades to increase their value and profitability. 

  • Growth strategies focus on investing in markets that have strong growth potential and demand for new properties. 

  • Income strategies prioritize properties that generate steady and predictable cash flow, such as commercial or multifamily properties. 

  • Hybrid strategies combine elements of all three strategies to achieve a balanced and diversified portfolio.

It’s more nuanced than these general definitions, but when you begin to think about diversification, this is where you’ll start. 

Exploring Different Property Types

Once you have a strategy in place, you can start exploring different property types that fit your investment criteria. Real estate offers a wide range of investment opportunities, from residential and commercial to industrial and agricultural. Each property type has its own characteristics, risks, and returns, so it's important to do your due diligence and research before investing. 

Maybe you’ll want to stick to residential real estate, but you’re willing to invest in a mix of single-family homes and small apartment buildings. Perhaps you’re thinking about long term residential leases as well as short-term vacation rentals. 

There’s a lot you can do. As long as you know the market, you’re committed to your investment goals, and you’re surrounding yourself with local experts, you can effectively diversify simply by buying different types of properties. 

Partner with Local Experts in Property Management and Real Estate

Diversifying your real estate portfolio requires a significant number of resources and expertise. Even if you’re pretty experienced, you can’t do everything yourself. Partner with experts and grow your network so you have access to people and resources who can help you identify, analyze, and manage your investments. Real estate brokers, attorneys, property managers, and accountants can provide valuable insights on market trends, regulations, and tax implications. Networking with other real estate investors and professionals can also help you stay up to date on industry news and best practices.

Continually Monitor Your Portfolio

Diversification is not a one-time event, but a continuous process that requires monitoring and adjustments. 

You should regularly review and evaluate your portfolio performance, risks, and opportunities, and adjust your investment strategy and allocation accordingly. This may involve rebalancing your portfolio, adding or selling properties, or shifting your focus to different markets or property types. By staying flexible and responsive to market changes, you can optimize your returns and mitigate risks over time.

Contact Property ManagerDiversifying your real estate portfolio is a key strategy for managing risks and maximizing returns. If you’d like to talk through some of your options, we’d love to assist you. Please contact us at PURE Property Management of Arizona.